This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It is important to identify trouble spots in your sales funnel and to take the necessary steps to make improvements or eliminate the problems.1. Funnel Flow – Visualization and Drop-off rateThe first place to have a quick glimpse for any potential issues is the funnel visualization report, at Conversions > Goals > Funnel
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