In “Understanding Big Data For Ecommerce,” I provided a general overview of how online merchants can use Big Data. In this article I will describe in more detail how Big Data — i.e., large amounts of seemingly random data from many sources — can be used to create competitive advantages. Necessity of Analytical ToolsCollecting Big Data is the easy part. Storing, cheap jerseys, organizing, and analyzing it is much more complex. Sources can be as diverse as Facebook, Twitter,
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