If you’re new to drop shipping, read my 4-part series on the basics, for ecommerce.Drop shipping requires three major data integrations between the retailer and the supplier: product catalog, inventory, and orders.Last month, I addressed how to manage product catalog data. I started with the premise that drop shipping requires that the seller-retailer have a virtual representation (i.e., data) of a physical thing — a physical thing that the retailer will never see, touch, or control. A product
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