Google released its Hummingbird search algorithm under the radar in August. Hummingbird reportedly impacts 90 percent of all search queries. So how does Hummingbird change the game for ecommerce sites?With Hummingbird, Google is striving for greater speed and accuracy. A big part of accurate results is understanding the searcher’s intent to start with, especially as more searches lean toward the conversational. Google feels that searchers are looking for answers, and they tend to phrase certain
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