In “SEO 201, Part 1: Technical Rules,” my article last week, I posited three technical rules that are critical to tapping into Google’s ultimate power as an influencer of your customers. The first, and most, important rule is that crawlability determines findability.Rule 1: Crawlable and IndexableIf you want your site or section of your site to drive organic search visits and sales, the content must be crawlable and indexable.Whether or not the search engines’ crawlers can access your site,
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