Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want.Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied to the largest direct source of search data — Google. There are certainly other keyword research tools: Wordtracker, WordStream, Searchmetrics, and many vendors that provide all-in-one SEO management and reporting solutions.
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