“Lessons Learned” is an occasional series in which we ask ecommerce business owners to share their experiences, good and bad. For this installment, we visited with Andrew Casey, founder and CEO of 877MyJuicer.com, a Del Mar, Calif.-based seller of juicers and other health-related and kitchen products.Casey is a serial entrepreneur. He started his first business in high school and sold it in college. Four years later, in 2004, he started selling juicers on eBay, and that business evolved into
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