Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for New Zealanders, not the fruit). The site “soft launched” at the start of October before its official launch on Nov. 1, and the owners are committed to making as many improvements as possible in the first couple of months. Let’s see how the initial site fares and where improvements can be made.Home Page ClarityThe first page of the site visitors’ encounter
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