Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers?All shoppers want something. They may not want to buy today. They may only be researching. But the goal eventually is to fulfill a need or desire by making a purchase somewhere, sometime. That’s the reason they shop.Searchers are a special breed of shopper. They may not enter your site — and navigate tidily through it — at the point you plan, to consume your marketing messages en
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