Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called Digital Window Shopping: The Long Journey to Buy, cites a survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their carts, even after they have chosen the item they presumably want to buy.Here are the most frequent reasons why shoppers abandoned their carts, according to the whitepaper: High shipping charges: 46 percentWanted to
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