Search is the second-most critical function on an ecommerce site, after the shopping cart checkout. Shoppers use site search even if they are familiar with the navigation of your site. You can relate to this by thinking of all the instances when you have gone to Amazon.com looking for a product and entered the search term in the search box instead of navigating the product catalog to get to that product. Without effective site search, in short, merchants lose business. So, the question is, what
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