Keywords are an integral part of any online advertising campaign. However, what is sometimes overlooked is the equal importance of negative keywords, which are word filters that disqualify ads from being triggered by users’ search queries. For example, if the term “iPhone” is one of your keywords,Nere, each time somebody runs a search for that keyword your ad will be displayed. Similarly, if someone were to run a search for the term “iPhone problems,” your ad will also be displayed since
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