Sometimes B2B companies invest in a highly functional ecommerce site and fail to use good product data.Shoppers don’t buy from websites if they don’t have the information they need to feel confident in their decision. Because online shoppers cannot physically hold and evaluate a product, they rely on the product information to assess if they want it or not. Good looking product data on an ecommerce site builds trust in the company and its product offering, so that shoppers are willing to buy.5
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