Most conversion articles focus on a store’s product pages. After all, those pages are most visited by search engine spiders and internal search results. Customers who browse, however, use category pages, and those customers need buying nudges, too. Every store needs conversion-ready content on category pages. This means category pages should be built with both search engine optimization and shopability in mind.10 Improvements to Category PagesHere are 10 ways to help make your store’s category
...
...