You’ve heard how important search engine optimization is as a source of traffic that can be converted to sales. But what is SEO, really? This is the first post in an “SEO 101” series, in which I’ll explore each area of SEO, explaining what it is and how to do it.SEO is often called organic search or natural search. SEO involves making changes to your ecommerce site that signal its relevance and authority to search engines like Google and Bing, with the intent to
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