Online shoppers need guidance about finding what they need, and information about the pages they are viewing. We get so used to all our friends and family being online, we take for granted that each and every day, thousands of people use the Internet for the very first time. This leads to the assumption that shoppers will know how to navigate our online stores.The fact is, even seasoned online shoppers can get confused about what to do, and that confusion is probably costing you money.While third-party
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